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March 3, 2009
By: TOM BRANNA
Editor
Latvia’s Madara Signs UK Distribution Deal UNITED KINGDOM: Latvian natural skin care brand Madara has signed a distribution deal with Pravera Ltd., a British distributor of leading natural brands. This new four-year agreement is part of Madara’s strategy to establish itself in the premium natural beauty market in the UK. “Madara is a great addition to our current brand portfolio,” said Graeme Hume, director of Pravera Ltd. Retailers that have already agreed to take on the Madara r...
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